Sky Yoo

SENIOR MARKETING PROFESSIONAL

Brand & product

marketer. storyteller. product builder. problem solver. branding expert.

I'm a senior marketing professional with 14 years of full-time experience in digital marketing. I have worked across B2C & B2B in various marketing sectors--marketing research, advertising operations, product marketing, and most recently in brand marketing.

What sets me apart?

What makes me a unique marketer is my carefully crafted professional journey.

I believe my well-rounded experience has given me a sturdy formula for understanding consumers, building delightful and relevant products, and crafting compelling brand stories. Plus, I've spent a number of years in operations, so my strategic thinking is grounded by executional practicality.

On the soft skillset side, as a certified holistic health & nutrition coach, I've spent the last two years coaching clients. I believe this skillset will make me a great manager, peer and direct as I apply my strong communication and empathy skills in the workplace.

See below for my well-rounded professional journey that sets me apart from other marketers.

A visual graph of Sky's professional journey

Testimonials

John Cosley

Senior Director, Global Brand and Experiential Marketing at Microsoft

I had the pleasure of working with Sky during her time in Microsoft Advertising. Sky was a true asset to the team, she was always organized, well thought out, knowledgeable, and reliable. She is a strategic thinker with operational chops. Sky was great at thinking through how to tackle some of our toughest challenges and could articulate the complex in ways that everyone could understand. She contributed to our culture and helped bring new perspectives to the way we operated, collaborated and approached our execution. Sky would be an excellent addition to any marketing organization.

My strengths

Creativity & storytelling: I'm always looking for more optimal ways of doing things and more compelling ways to convey an idea through storytelling.

Concepts and structure: People often come to me when they want someone to explain why things are playing out why they are and to help organize something that's complex into something simple and visual.

Curiosity: I like seeing the world through people's eyes--customers, colleagues, and friends. Once I better understand their realities, I can tailor experiences and communications to meet them where they are.

Coaching & empathy: I'm pulled by each person's unique traits, experiences styles of learning, etc. Individualized coaching is my passion.

Strategy development: I enjoy building strategy that is grounded in research and insights, yet pushes boundaries to anticipate what consumers may not know they want, yet.